BATC-Housing First Minnesota leadership and staff have been hard at work — see some of our 2018 highlights here.
Marketing & Communications
Our marketing work is designed to bring you prospective buyers while promoting new construction (whether building a new home or remodeling a current one) year-round. Our messaging is designed to appeal to our broad market with reasons of “why buy new” and how “we build community.”
More information: Dawnita@BATC.org; 651-697-7587
ParadeofHomes.org is often our first introduction to tour-goers and online visitors interested in housing. We know it’s critical to successfully market your homes, products and services, as well as our industry, so this year we launched an all new ParadeofHomes.org. Year-to-date we’ve had more than 280,000 unique uses on the site and over 425,000 sessions. The new site is designed to be fully mobile, so the more than 50 percent of our visitors that view us on smart phone or tablet will get the same complete experience as those who visit via desktop.
Consumer Social Media
Our Parade of Homes social media channels continue to grow and connect today’s consumers with our members’ homes, projects, and products. We share photos of member work, blog posts on real family homebuilding stories, and articles on the latest in home design and style. These efforts, along with targeted social and digital advertising campaigns, are designed to inspire consumers to build or remodel their dream home.
Parade of Homes(SM) and Remodelers Showcase®
While our signature events are still the most cost effective way for you to meet more real buyers today, they also help us build a pool of future buyers for your pipeline. When people stop by during a tour, they may say they’re just looking for a new color to paint their bedroom, or what new lighting fixtures are on the market, but they’re also getting to see the advantages that new and newly remodeled homes offer. Then, when they are ready to make that move, they’ll know just which builder or remodeler they’ll contact first after touring for all those years!
Spring Parade of Homes:
March 2-31, 2019
Spring Remodelers Showcase:
March 29-31, 2019
Deadline to enter:
November 13, 2018
Artisan Home Tour by Parade of Homes®
The Artisan Home Tour has grown into a truly recognizable brand. We saw a 10 percent growth in attendance this year, and have solidified our position as the premier high-end home tour by featuring only the most exceptional new and remodeled homes being built in the marketplace today. Our sponsors continue to support the tour, and we’ve been able to give the BATC-Housing First Minnesota Foundation nearly $100,000 to support their good works.
Artisan Home Tour:
June 7-9; 14-16; 21-23, 2019
Deadline to receive all benefits:
November 1, 2018
MN Green Path
Green Path, a program of BATC-Housing First Minnesota, is a customized, realistic approach to building energy-efficient and sustainable homes. We all know that Minnesota homes are among the most energy-efficient durable homes in the United States. And we know that the next generation of homebuyers are more interested in energy and green building than previous generations. That makes MN Green Path a valuable tool to educate consumers and showcase the value of new and newly remodeled homes.
More than 14,000 homes have been Green Path tested or certified since we launched in 2011. And the NorthStar MLS showcases HERS scores and green certification in response to requests from BATC-Housing First Minnesota. Green Path, our Home Performance Reports and the HERS scores help prospective buyers understand the value of energy-efficient and green features, and why new and newly remodeled homes help them get what they want.
More information: www.MNGreenPath.org
The goal of our modern, comprehensive advocacy program is to address local and state concerns to create a positive environment for our builders, remodelers and associates. Our five-person dedicated in-house team and leading contract lobbyists continue to make huge strides in a variety of areas, now, under the Housing First Minnesota banner. These include:
As the most visible portion of our advocacy program, BATC-Housing First Minnesota is led by a team of experienced in-house lobbyists and the leading land use attorney-lobbyist under contract. Our team has more than 75 years of cumulative lobbying experience, and our efforts have yielded tremendous success for our industry. We are cemented as the leading voice for housing at the Capitol.
Thanks to the efforts of our Regulatory Advocacy program, staff and members have been at the forefront of critical issues facing our industry. We battled back aggressive enforcement changes to the Construction Stormwater Permit, improved the findings of Governor Mark Dayton’s Housing Task Force to include a focus on the labor crisis and the need for increased affordability, and led the affordability debate on changes to Minnesota’s Building Codes. The expansion of our Regulatory Advocacy program during the past two years has fundamentally improved our industry’s relationship with regulators.
Electoral Politics & Issue Advocacy
Now in our fifth election cycle as a top tier business group, BATC-Housing First Minnesota has been deeply engaged in this year’s elections. Our coordinated initiatives of independent expenditures, PAC, and issue advocacy campaigns are engineered by our dedicated committees and professional staff. Because of these efforts, housing issues have been elevated in city halls and at the state capitol at a level we have never seen before.
The industry’s landmark victory in the Harstad v. Woodbury case highlights both the strength and importance of BATC-Housing First Minnesota’s Legal Advocacy program. By quickly responding to the outcome, we kept housing affordability at the forefront of the discussion and worked aggressively to ensure cities comply with the ruling. 2018 has also seen the organization’s Legal Defense Fund evolve into the Housing Affordability Institute, a next-generation legal defense fund and research entity. The Housing Affordability Institute’s first original piece of research will be released this December.
Housing Industry News
Housing Industry News, a news publication that reaches over 13,000 statewide, has become one of housing’s top communications pieces in the state. It is received by housing industry professionals, influencers and elected officials across Minnesota.
BATC-Housing First Minnesota is a leading convener in the state among business and construction groups. On electoral politics, issue advocacy, legislative issues, regulatory issues, Housing Day at the Capitol and workforce development; we have led in creating coalitions to leverage the collective strength of the business community. We are particularly proud of our partnership with the Minnesota Association of REALTORS, which has resulted in our annual Housing Day at the Capitol, with attendance of over 400.
Our dynamic communications team produces two weekly e-newsletters, with one containing significant advocacy information, and the second dedicated solely to advocacy issues. We post daily and manage a wide array of social media platforms to relay information on all of our activities, and we foster and maintain deep relationships with key members of the press.
The housing industry has rallied around our energy and strategic plan, and has engaged with time, talent and treasure.
More information: Katie@HousingFirstMN.org, 651-697-7567
If you are taking classes for continuing education credits, or just coming to learn, you’ll gain useful and practical knowledge that you can apply to your job or business. Courses are approved for the following continuing education credits (see individual course descriptions for specific credits):
Minnesota Residential Building Contractor, Remodeler & Roofer
Wisconsin Building Dwelling Contractor Qualifier
Minnesota Real Estate
Minnesota Building Official
You'll find courses on building and energy codes, the latest building science taught by experts in their fields and legal and specialized courses that you won’t find anywhere else. In addition, you’ll have the opportunity to connect with others in your industry.
Discover why fulfilling your continuing education requirements at Contractor University is such a great value. Full day classes and our seven-hour online course are just $98 for BATC-Housing First Minnesota members ($109 for non-BATC-Housing First Minnesota members) * Everyone is welcome to attend.
More Information: Tom@BATC.org, 651-697-7592
* EPA Lead Renovator Initial course is more.
Whether joining us for play or for more serious business, BATC-Housing First Minnesota’s event calendar provides plenty of opportunity to make industry connections. Start with our big three events (Housing Day at the Capitol, BRS, and the BIG Night), where you’re sure to meet hundreds of peers and potential customers. Additionally, the BATC-Housing First Minnesota calendar offers economic programs, casual gatherings and sports (golf and clay shoot), plus niche roundtables for remodelers and small volume builders. Keep updated by checking out the calendar at BATC.org.
More information: Nicole@BATC.org, 651-697-7571
This year’s show at the Minneapolis Convention Center was a hit. The Builders and Remodelers Show (BRS) is one of the largest builder trade shows in the nation, and this year was no exception. Attendees loved the interactive floor plan, as well as the New Reveal – highlighting (online, in-print, and on social) the new products/services that exhibitors had on display. The new floor plan improved traffic flow bringing attendees to each exhibitor. Next year we’re bringing back food for all, with a refreshed format in the form of appetizer stations in the exhibit hall. Plus get 7 hours of CE credits when you sign up for the education course. Make sure you visit BATCBRS.com to check out what’s happening at the show. Associates: there’s still time to reserve your booth for the show on Feb. 13, 2019.
Our vision as the leading voice for builders and remodelers continues to inform all of our communications efforts. Make it a point to subscribe to our blog and check out our weekly e-newsletter, The Voice. See what’s going on state-wide in our new newspaper, Housing Industry News, and of course, read up on BATC-Housing First Minnesota members and happenings in the quarterly magazine, The Digest. We’re getting ready to update our printed Member Directory soon, so look for more details and then make sure your information is accurate. And don’t forget, you have plenty of new upgrade and advertising options to make sure you get noticed in both the online and printed directories.
More Information: Katie@BATC.org, 651-697-7567
BATC-Housing First Minnesota Foundation
Your charitable arm, the BATC-Housing First Minnesota Foundation, continues to make significant strides in the transitional housing arena. Through partnerships with local housing providers and builders and remodelers, the Foundation is preserving and expanding the number of transitional housing units available to those experiencing homelessness in Minnesota. The Foundation has expanded its focus to support projects that will impact more individuals and families over many years to come.
This summer, the Foundation partnered with AVIVO (formerly Resource Inc.) to renovate an eight-unit apartment building located in Minneapolis. The facility provides housing services for women and their children as the mother undergoes substance abuse treatment and mental health services.
This fall, the Foundation leveraged its relationship with Lennar to build another home for homeless veterans. The Maplewood residence is operated by the Minnesota Assistance Council for Veterans and serves as a safe-place for five homeless women veterans to thrive.
Thanks to BATC-Housing First Minnesota members, builder, remodelers and Foundation supporters for making a difference in the lives of those who need it most, Minnesotans homeless and veterans who have served our country.
More Information: Donnie@BATC.org, 651-6977565
Do you know someone who would find value in joining our BATC-Housing First Minnesota community?
Show pride in your association by referring quality members. Here are three easy ways:
Send an email introduction to your recommended prospect and your membership engagement manager, Heather Griffis (Heather@BATC.org).
Call or email Heather with their contact information and we’ll follow through.
Bring them to the next BATC-Housing First Minnesota event and introduce them to me!